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Strategi AirAsia bersaing di pasar penerbangan tunggal ASEAN</h1>
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Kebijakan pasar bebas ASEAN yang berlaku tahun depan membuat pelaku usaha harus memutar otak mencari strategi untuk bisa bersaing. Termasuk di sektor industri penerbangan.</div>
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Maskapai penerbangan asal Malaysia <b style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: 0px 0px; background-repeat: repeat repeat; border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-style: none; border-left-width: 0px; border-right-style: none; border-right-width: 0px; border-top-style: none; border-top-width: 0px; font-family: arial; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; white-space: normal;"><strong style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: 0px 0px; background-repeat: repeat repeat; border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-style: none; border-left-width: 0px; border-right-style: none; border-right-width: 0px; border-top-style: none; border-top-width: 0px; font-family: arial; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; white-space: normal;"><a href="http://profil.merdeka.com/indonesia/i/indonesia-airasia/" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: 0px 0px; background-repeat: repeat repeat; border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-style: none; border-left-width: 0px; border-right-style: none; border-right-width: 0px; border-top-style: none; border-top-width: 0px; color: #2b67a2; font-family: arial; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: medium; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; white-space: normal;">AirAsia</a></strong></b> punya strategi menarik konsumen saat pasar penerbangan tunggal ASEAN diberlakukan. Salah satunya meluncurkan pass perjalanan udaranya sendiri atau AirAsia Pass.</div>
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Pass ini memungkinkan para pelanggan memesan penerbangan menggunakan kredit yang telah dibeli dengan harga tetap (fixed-rate) untuk penerbangan menuju beberapa rute di seluruh negara ASEAN.</div>
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Menurut CEO Group AirAsia Tony Fernandes, skema yang dipakai untuk pass ini adalah sistem kredit yang berlaku seperti mata uang asing, sehingga dapat mengurangi kesulitan saat menukar mata uang asing karena harga rute berdasarkan kredit yang dimiliki.</div>
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"Akan segera diluncurkan secara komersil pada Januari 2015, bertepatan dengan Konferensi Penasihat Perniagaan ASEAN Malaysia (ASEAN Business Advisory Council Malaysia Conference) mengenai Small and Medium Enterprises (SMEs)," ujarnya melalui siaran pers, Jakarta, Minggu (23/11).</div>
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Menurut dia, pasar penerbangan tunggal ASEAN (ASEAN Single Aviation Market/ASAM) dipercayai akan semakin meningkatkan perjalanan udara ke berbagai negara ASEAN, dan menarik jumlah wisatawan asing di kawasan ini. Dia yakin strateginya ini bisa menarik jumlah penumpang AirAsia.</div>
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"Cara termudah bepergian di kawasan ASEAN yang dipisahkan oleh perairan luas adalah melalui perjalanan udara, terutama ke negara kepulauan seperti Indonesia dan Filipina. Usaha kami untuk menjadikan perjalanan udara lebih terjangkau telah berjalan dengan baik. Namun demikian, kami akan terus mendorong usaha ini, dan ASEAN Pass akan menjadi katalis bagi babak baru perjalanan udara dengan AirAsia," jelas dia.</div>
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Dengan ASEAN Pass dari AirAsia, pelanggan dapat membeli <b style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: 0px 0px; background-repeat: repeat repeat; border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-style: none; border-left-width: 0px; border-right-style: none; border-right-width: 0px; border-top-style: none; border-top-width: 0px; font-family: arial; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; white-space: normal;"><a href="http://www.merdeka.com/tiket-pesawat/" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: 0px 0px; background-repeat: repeat repeat; border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-style: none; border-left-width: 0px; border-right-style: none; border-right-width: 0px; border-top-style: none; border-top-width: 0px; color: #2b67a2; font-family: arial; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: medium; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; white-space: normal;">tiket</a></b> penerbangan menuju 137 rute diseluruh negara ASEAN dengan harga hemat karena dijamin akan mendapatkan harga terendah. Daftar rute yang termasuk dalam ASEAN Pass dapat diperoleh mulai dari 1 kredit sampai 8 kredit untuk perjalanan satu arah.</div>
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Strategi AirAsia bersaing di pasar penerbangan tunggal ASEAN Kebijakan pasar bebas ASEAN yang berlaku tahun depan membuat pelak...

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